Page 12 - UKNOCK 2024 in Las Vegas

MNB Inc PROJECT

Title Koongya Restaurantz

Genre Character, Comedy Target 15-25, Female

Content Type Social Media content Format 40eps x 5mins

Phase In Service Platform Social Media
Projected Budget USD 7M

Target Investment Amount USD 5M
Description
[Koongya Restaurantz] features cute and unique characters which were inspired
by globally familiar food ingredients such as onions, rice balls, and radishes. Each
character possesses its own individuality and story, along with designs that capture the
COMPANY unique characteristics of these ingredients. Through storytelling centered on themes
like 'being true to oneself' and 'empathy', we have formed emotional connections with
Industry Character consumers and have received great affection.

CEO Min-ho BAE Key Strengths

Website https://www.koongya.com/ · Synergy with K-Culture and K-POP Artists
· Unique yet globally approachable character designs
Key Content Koongya Restaurantz · An IP with high multi-platform scalability
· Strong fandom formation
Contact Point ky@mnb-inc.com

Introduction
MNB Inc, a subsidiary of global game publisher Netmarble, is specialized in IP content
development. By rebranding 'Koongya', which was originally launched as a game in
2001, with the latest trends, we have created the brand [Koongya Restaurantz].
Through the development of a universe and characters, and by conducting various
brand collaborations and events to communicate with our fandom, we have gained
immense popularity in South Korea. We are now preparing to enter the global market
by collaborating with partners around the world.

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